The profit impact of the transaction-specific assets : a process model of adaptive marketing resources
Year of publication: |
2014
|
---|---|
Authors: | Li, Shenyu ; Balasubramanian, Siva Kumar ; Popkowski Leszczyc, Peter T. L. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 4, p. 316-327
|
Subject: | asset specificity | resource-based view | marketing channel | mediation analysis | Ressourcenorientierter Ansatz | Resource-based view | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Theorie | Theory | Transaktionskosten | Transaction costs | Rentabilität | Profitability |
-
Global channels of distribution
Bello, Daniel C., (2009)
-
A review of the empirical research on export channel selection between 1979 and 2015
Li, Min, (2017)
-
Absatzkanalstrategien für Automobilhersteller im Electronic Commerce
Dreier, Henrik, (1999)
- More ...
-
Bidding behaviors in charity auctions
Popkowski Leszczyc, Peter T. L., (2015)
-
Bidding Behaviors in Charity Auctions
Popkowski Leszczyc, Peter T. L., (2013)
-
Li, Shenyu, (2013)
- More ...