The Promethean biohacker : on consumer biohacking as a labour of love
Year of publication: |
2022
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Authors: | Lima, Vitor M. ; Pessôa, Luís A. ; Belk, Russell W. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 5/6, p. 483-514
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Subject: | Biohacking | consumer sentiments | love | Prometheus | technology | Transhumanism | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change | Emotion | Verbrauchervertrauensindex | Consumer confidence index |
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