The promoter's role in ticket pricing : implications of real options for optimal posted prices and rationing
Steven L. Jones; John C. Yeoman
| Year of publication: |
2009
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|---|---|
| Authors: | Jones, Steven L. ; Yeoman, John C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 11, p. 1187-1192
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| Subject: | Ungleichgewichtsökonomie | Disequilibrium economics | Realoptionsansatz | Real options analysis | Entscheidung unter Unsicherheit | Decision under uncertainty | Entscheidung unter Risiko | Decision under risk | Event-Marketing | Event marketing | Freizeitwirtschaft | Leisure industries | Großveranstaltung | Big event |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003897459