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A Market Basket Analysis Based on the Multivariate MNL Model
Boztuğ, Yasemin, (2003)
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa, (2006)
Approaches of Fast Moving Consumer Good Brand Manufacturers towards Product Development. Safe players versus Productors: Implications for Retailers' Management of Manufacturer Relations
Blichfeldt, Bodil Stilling, (2004)