The pseudo-flow experience in online shopping
Year of publication: |
2024
|
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Authors: | Mitev, Ariel Zoltán ; Irimiás, Anna ; Mentes, Mert |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 4, p. 639-656
|
Subject: | e-commerce | flow | online shopping | PLS-SEM | repurchase intention | Turkey | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Türkei | Online-Handel | Online retailing |
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