The psychic distance paradox
Year of publication: |
1996
|
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Authors: | O'Grady, Shawna |
Other Persons: | Lane, Henry W. (contributor) |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 27.1996, 2, p. 309-333
|
Subject: | Multinationales Unternehmen | Transnational corporation | Markteintritt | Market entry | Verhaltensökonomik | Behavioral economics | Einzelhandel | Retail trade | Kanada | Canada | USA | United States |
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