The psychology of consumer profiling in a digital age

1. Types of consumer segmentation -- 2. Personality psychology and consumer segmentation -- 3. Custom-built normative psychographic consumer typologies -- 4. The search for psychology-based predictors of purchase preferences -- 5. Psychological profiles within demographics -- 6. Global consumer profiling -- 7. Profiling consumers for old and new media markets -- 8. Psychological profiling and consumers' reactions to marketing campaigns -- 9. Practicalities, pros, and cons of psychological profiling.