The Psychology of Impulse Buying: An Integrative Self-Regulation Approach
Year of publication: |
2011
|
---|---|
Authors: | Verplanken, Bas ; Sato, Ayana |
Published in: |
Journal of Consumer Policy. - Springer, ISSN 0168-7034. - Vol. 34.2011, 2, p. 197-210
|
Publisher: |
Springer |
Subject: | Impulse buying | Compulsive buying | Self-regulation | Consumer policy |
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