The psychology of marginal utility
Year of publication: |
2021
|
---|---|
Authors: | Li, Xilin ; Hsee, Christopher K. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 1, p. 169-188
|
Subject: | diminishing marginal utility | narrow bracketing | scope insensitivity | decision bias | nudge | Verhaltensökonomik | Behavioral economics | Theorie | Theory | Grenznutzentheorie | Marginalism |
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