The publicś trust in nonprofit organizations : the role of relationship marketing and management
Year of publication: |
2007
|
---|---|
Authors: | Bryce, Herrington J. |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 49.2006/07, 4, p. 112-131
|
Subject: | Vertrauen | Confidence | Öffentlichkeitsarbeit | Public relations | Nonprofit-Organisation | Nonprofit organization |
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