The Puma story : the remarkable turnaround of an endangered species into one of the world's hottest sportlifestyle brands
Rolf-Herbert Peters
| Alternative title: | Die Puma-Story <engl.> |
|---|---|
| Year of publication: |
2008
|
| Authors: | Peters, Rolf-Herbert |
| Publisher: |
London [u.a.] : Marshall Cavendish |
| Subject: | Puma Sportschuhfabriken Rudolf Dassler | Sportartikelbranche | Sporting goods industry | Sportartikel | Sports equipment | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 232 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-462-09982-2 ; 978-0-462-09982-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008668429