The pursuit of new product development : the business development process
Marc A. Annacchino
| Year of publication: |
2007
|
|---|---|
| Authors: | Annacchino, Marc A. |
| Publisher: |
Amsterdam : Butterworth-Heinemann |
| Subject: | Unternehmenserfolg | Firm performance | Produktmanagement | Product management | Innovation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 512 S. graph. Darst. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-7993-X ; 978-0-7506-7993-0 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003556406