The quality of market-oriented behaviors : formative index construction
Year of publication: |
2008
|
---|---|
Authors: | Cadogan, John W. ; Souchon, Anne L. ; Procter, David B. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 12, p. 1263-1277
|
Subject: | Messung | Measurement | Betriebliche Kennzahl | Financial ratio | Markteintritt | Market entry | Operations Research | Operations research |
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