The quality of word-of-mouth in the online shopping mall
HyeKyoung Kim; Jihoon Song
Year of publication: |
2010
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Authors: | Kim, HyeKyoung ; Song, Jihoon |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 25516620. - Vol. 4.2010, 4, p. 376-390
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Saved in:
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