The quest for content : how user-generated links can facilitate online exploration
Year of publication: |
2012
|
---|---|
Authors: | Goldenberg, Jacob ; Oestreicher-Singer, Gal ; Reichman, Shachar |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 4, p. 452-468
|
Subject: | Electronic Commerce | E-commerce | Social Web | Social web | Kundenintegration | Customer integration | Internetnutzung | Internet usage |
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