The quest for global dominance : transforming global presence into global competitive advantage
Year of publication: |
2001 ; 1st ed
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Authors: | Govindarajan, Vijay ; Gupta, Anil K. |
Publisher: |
San Francisco, Calif. : Jossey-Bass |
Subject: | Globalisierung | Globalization | Wettbewerbsstrategie | Competitive strategy | Internationaler Wettbewerb | International competition | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation | Internationalisierung |
Description of contents: | Table of Contents [gbv.de] |
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New emerging economies and their culture
Prašnikar, Janez, (2007)
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Ujjual, Vandana, (2013)
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Ramamurti, Ravi, (2019)
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Erfolgreiche Internationalisierungsstrategien : Wettbewerbsvorteile erkennen und optimal nutzen
Govindarajan, Vijay, (2002)
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Global strategy and organization
Gupta, Anil, (2004)
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Gupta, Anil K., (2009)
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