The question of coherency in corporate branding – over time and across stakeholders
Year of publication: |
2002
|
---|---|
Authors: | Morsing, Mette ; Kristensen, Jan |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 6.2002, 1, p. 24-40
|
Publisher: |
MCB UP Ltd |
Subject: | Corporate branding | Stakeholders | The media | Organisational members | Coherency | Time | Uniqueness |
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