The quintessence of strategic management : what you really need to know to survive in business
Philip Kotler ; Roland Berger ; Nils Bickhoff
| Alternative title: | Quintessenz des stragetischen Managements <engl.> |
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| Year of publication: |
2010
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| Authors: | Kotler, Philip ; Berger, Roman ; Bickhoff, Nils |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Strategisches Management |
| Description of contents: | Description [digitool.hbz-nrw.de] |
| Extent: | VII, 129 S. : Ill., graph. Darst., Kt. |
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| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Aus dem Dt. übers. |
| ISBN: | 978-3-642-14543-8 |
| Source: |
Persistent link: https://www.econbiz.de/10009599790