The rainbow of diversity versus the rain of fragmentation: the futures of multicultural marketing in the UAE
Year of publication: |
2013
|
---|---|
Authors: | Epps, Alun ; Demangeot, Catherine |
Other Persons: | Madichie, Nnamdi O. (ed.) |
Published in: |
Foresight. - Emerald Group Publishing Limited, ISSN 1465-9832, ZDB-ID 2028451-2. - Vol. 15.2013, 4, p. 307-320
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Segmentation | Multicultural consumers | Global vs local branding | New citizenship | Futures studies | Inclusion | Market segmentation | Marketing | United Arab Emirates |
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