The ramifications of nearly going dark : a natural experiment in the case of U.S. generic orange juice advertising
Year of publication: |
2016
|
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Authors: | Capps, Oral ; Bessler, David A. ; Williams, Gary W. |
Published in: |
Agricultural and resource economics review : ARER. - Cambridge : Cambridge University Press, ISSN 2372-2614, ZDB-ID 2124969-6. - Vol. 45.2016, 1, p. 22-43
|
Subject: | check-off programs | counterfactual | econometric model | natural experiment | orange juice demand analysis | VAR model | USA | United States | Fruchtsaft | Fruit juice | Schätzung | Estimation | Experiment |
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