The rational effect of price promotions on sales and consumption En:140
| Year of publication: |
1994
|
|---|---|
| Authors: | Assuncao, Joao L. ; Meyer, Robert J. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 34.1994, 1, p. 85-88
|