The reach and persuasiveness of viral video ads
Catherine E. Tucker
| Year of publication: |
2015
|
|---|---|
| Authors: | Tucker, Catherine |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 2, p. 281-296
|
| Subject: | viral advertising | virality | video advertising | Internet | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Niederlande | Netherlands |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010515886