The reality of virtuality : harness the power of virtual reality to connect with consumers
Kirsten Cowan, Seth Ketron, Alena Kostyk
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Cowan, Kirsten ; Ketron, Seth ; Kostyk, Alena |
| Institutions: | Walter de Gruyter GmbH & Co. KG (publisher) |
| Publisher: |
Berlin : De Gruyter |
| Subject: | Virtuelle Realität | Virtual reality | Marketingmanagement | Marketing management | Marketingstrategie | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [degruyter.com] |
Online Resource
| Extent: | IX, 159 Seiten Illustrationen 24 cm x 17 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-11-099270-0 ; 3-11-099270-1 ; 978-3-11-098056-1 ; 978-3-11-098059-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013498923