The rebirth of modern marketing : six propositions about relationship marketing
Christian Grönroos
| Year of publication: |
1995
|
|---|---|
| Authors: | Grönroos, Christian |
| Publisher: |
Helsingfors : Svenska Handelshögskolan |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 26 S |
|---|---|
| Series: | Meddelanden från Svenska Handelshögskolan. - Helsingfors : [Verlag nicht ermittelbar], ISSN 0357-4598, ZDB-ID 864095-6. - Vol. 307 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 22 - 25 |
| ISBN: | 951-555-474-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000560572