The rebranding of Srichand : Transforming a 70‐year‐old small and medium enterprise into a disruptive global player
Year of publication: |
2020
|
---|---|
Authors: | Santipiriyapon, Sawitree ; Leelapanyalert, Kannika ; Kohlbacher, Florian |
Published in: |
Global Business and Organizational Excellence. - Wiley, ISSN 1932-2062, ZDB-ID 2322782-5. - Vol. 39.2020, 4 (24.03.), p. 6-14
|
Publisher: |
Wiley |
Saved in:
Online Resource
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