THE REGIONAL KNOWLEDGE MANAGEMENT IN TOURISM

The paper deals with methodological and gnosiological clarifications connected to the partnership between the enterprises, the institutions and the organizations which are able to promote the sustainable development of the tourism. A distinct part of the paper analyses the rural tourism in Romania as a solution of the sustainable local and regional development. The paper offers a complex image of the different strategies and of the actors, which promote, organize and influence the public-private partnership in tourism, as well. We conclude that the rural tourism represents a challenge for Romania and we argue that using a SWOT analysis.