The regulatory challenge to branding : an interpretation of UK competition authority investigations 1950 - 2007
Year of publication: |
2011
|
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Authors: | Ashton, John K. ; Pressey, Andrew D. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 9/10, p. 1027-1058
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Subject: | Markenführung | Brand management | Wettbewerbsaufsicht | Competition authority | Berichtswesen | Reporting | Bibliometrie | Bibliometrics | Wettbewerbsrecht | Competition law | Großbritannien | United Kingdom | 1950-2007 |
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