The reign of the customer : customer-centric approaches to improving satisfaction
Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Fornell, Claes ; Morgeson, Forrest V., III. ; Hult, G. Tomas M. ; VanAmburg, David |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Kunden | Customers | Kundengewinnung | Customer acquisition |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 211 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-030-13561-4 ; 978-3-030-13562-1 |
| Other identifiers: | 10.1007/978-3-030-13562-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012197841