The rejection of brand hegemony
Year of publication: |
2009
|
---|---|
Authors: | Cromie, John G. ; Ewing, Mike T. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 2, p. 218-230
|
Subject: | Konsumentenboykott | Consumer boycott | Markenführung | Brand management | Marktmacht | Market power | Operations Research | Operations research |
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