The rejuvenation of Volvo : building the Scandinavian premium choice within the cradle of the premier automotive group
Mark Fields
| Year of publication: |
2005
|
|---|---|
| Authors: | Fields, Mark |
| Published in: |
Markenmanagement in der Automobilindustrie : die Erfolgsstrategien internationaler Top-Manager. - Wiesbaden : Gabler, ISBN 3-409-22460-2. - 2005, p. 381-404
|
| Subject: | Kfz-Industrie | Automotive industry | Nordeuropa | Northern Europe |
| Extent: | Ill |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003215594