The relationship between advertising and content provision on the Internet
Year of publication: |
1998
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Authors: | Yuan, Yuehong ; Caulkins, Jonathan P. ; Roehrig, Stephen |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 7-8, p. 677-687
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