THE RELATIONSHIP BETWEEN COMPANY PERFORMANCE AND OWNER CHARACTERISTICS: EVIDENCE FROM MEXICO

Business continuance and growth are determined by personal attributes of the company owner. This research identifies social & demographic similarities, as well as the attitudes of business owners in two Mexico cities. These entrepreneurs have managed to stay in business in the market from one context to another context. This will set a point of reference to current and potential businesspeople in terms of developing the necessary attributes. A simple random sampling was chosen for this survey, along with a questionnaire answered by 213 businesspeople. Negotiation-skills, creativity, hard-wok and selfdiscipline, are reported as remarkable features on these men and women.