The relationship between consumers' characteristics and the expectations towards a brand's value
Year of publication: |
2021
|
---|---|
Authors: | Rzemieniak, Magdalena ; Wyrwisz, Joanna ; Toborek, Katarzyn |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 24.2021, 2, special issue 2, p. 264-277
|
Subject: | Brand value | consumerage | consumer gender | promotion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Geschlecht | Gender |
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