The relationship between credit card attributes and the demographic characteristics of card users in China
Year of publication: |
2016
|
---|---|
Authors: | Gan, Christopher E.C. ; Cohen, David A. ; Hu, Baiding ; Tran, Minh Chau ; Dong, Weikang ; Wang, Annie |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 34.2016, 7, p. 966-984
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | China | Credit | Consumers | Credit cards | Electronic transaction | Electronic payment |
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