The relationship between customer-oriented strategy and organisational performance in professional football clubs
Year of publication: |
2018
|
---|---|
Authors: | Papaioannou, Alkistis ; Kriemadis, Thanos ; Mitsios, Vasilios ; Kartakoullis, Nicos |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 17.2018, 3, p. 229-249
|
Subject: | Customer-oriented strategy | Organisational performance | Professional football clubs | Spectator satisfaction | Fußball | Football | Profisport | Professional sports | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Sportorganisation | Sport organization |
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