The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization
Year of publication: |
2020
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Authors: | Kohtamäki, Marko ; Parida, Vinit ; Patel, Pankaj ; Gebauer, Heiko |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 151.2020, p. 1-9
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Subject: | Customer relationship management (CRM) | Digital servitization business model | Digitalization capabilities | Internet of Things (IoT) | Product-service systems (PSS) | Smart manufacturing (Industry 4.0) | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Geschäftsmodell | Business model | Internet der Dinge | Internet of things | Leistungsbündel | Bundling strategy | Industrie | Manufacturing industries | Unternehmensdienstleistung | Business services | Industrie 4.0 | Industry 4.0 |
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