The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Year of publication: |
2014
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Authors: | Czinkota, Michael R. ; Kaufmann, Hans Rüdiger ; Basile, Gianpaolo |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 1, p. 91-101
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Subject: | Legitimacy | Supply chain | Curative marketing | Lieferkette | Legitimität | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Reputation | Markenführung | Brand management |
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