The relationship between new media advertising and direct marketing
Alastair Tempest
| Year of publication: |
1996
|
|---|---|
| Authors: | Tempest, Alastair |
| Published in: |
Advertising in a multimedia age. - Leatherhead : IEPRC/Pira International, ISBN 1-85802-159-6. - 1996, p. 275-319
|
| Subject: | Werbung | Advertising | Direktmarketing | Direct marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001569748