The relationship between online reviews, brand trust, and willingness to buy
Year of publication: |
2015
|
---|---|
Authors: | Cheng, Vincent Ting-Pong ; Rhodes, Jo ; Lok, Peter |
Published in: |
Strategic e-commerce systems and tools for competing in the digital marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8133-0. - 2015, p. 139-161
|
Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Personalisierung | Personalization | Vertrauen | Confidence | Kaufentscheidung | Purchase decision |
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