The relationship between personality and consumer behavior buying patterns within the automobile industry
Year of publication: |
2015
|
---|---|
Authors: | Parmer, Lucinda ; Dillard, John |
Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 8.2015, 1, p. 1-13
|
Subject: | Consumer Research | Marketing | Brand Preference | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Marktforschung | Market research | Markenimage | Brand image | Markenführung | Brand management |
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