The relationship between product involvement and product knowledge: Moderating roles of product type and product knowledge type
Year of publication: |
2003
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Authors: | Park, Chan-Wook ; Moon, Byeong-Joon |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 20.2003, 11, p. 977-998
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