The Relationship between Relative Attributes, Relative Preferences, and Market Share: The Case of Solar Energy in Canada.
| Year of publication: |
1984
|
|---|---|
| Authors: | Berkowitz, Michael K ; Haines Jr., George H |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 11.1984, 3, p. 754-62
|
| Publisher: |
University of Chicago Press |