The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Year of publication: |
2009
|
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Authors: | Andrew, Damon P. S. ; Kim, Seungmo ; O'Neal, Nick ; Greenwell, T. Christopher ; James, Jeffrey D. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 4, p. 199-209
|
Subject: | Profisport | Professional sports | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Verkaufsförderung | Sales promotion | USA | United States |
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