The relationship between stakeholder marketing and reciprocity in Eastern Europe : a conceptual analysis
Ron Berger; Moti Zviling
| Year of publication: |
2013
|
|---|---|
| Authors: | Berger, Ron ; Zviling, Moti |
| Published in: |
International journal of management, knowledge and learning : IJMKL. - Celje : ISSBS, ISSN 2232-5107, ZDB-ID 2759289-3. - Vol. 2.2013, 2, p. 149-164
|
| Subject: | Eastern Europe | reciprocity | stakeholder | hostages | countertrade | emerging environments | Stakeholder | Osteuropa | Kompensationsgeschäft | Offset agreement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010342060