The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Mohammad Faryabi, Kousar Sadeghzadeh, and Abdolnaser Zakeri
Year of publication: |
2015
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Authors: | Faryabi, Mohammad ; Sadeghzadeh, Kousar ; Zakeri, Abdolnaser |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 14.2015, 1, p. 37-52
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Subject: | commitment | conflict resolution | customer loyalty | reliability | satisfaction | trust | Beziehungsmarketing | Relationship marketing | Iran | Kundenzufriedenheit | Customer satisfaction | Bank | Kundenbindung | Customer retention | Vertrauen | Confidence |
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