The Relationship Continuum - Proving the satisfaction link between firms, partners and customers.
| Year of publication: |
2008
|
|---|---|
| Authors: | Cooper, Brian ; Matsis, Joanna |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 20.2008, 4, p. 18-21
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