The relationship of brand equity to purchase intention
Year of publication: |
2012
|
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Authors: | Senthilnathan, Samithamby ; Tharmi, Uthayakumar |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 11.2012, 2, p. 7-26
|
Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Seife | Soap | Sri Lanka |
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