The relationship of strategic and marketing plans
Year of publication: |
1986
|
---|---|
Authors: | Greenley, Gordon E. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 27.1986, 1, p. 17-24
|
Subject: | Betriebsführung | Betriebsplanung | Absatz | Marketing | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
-
Strategic marketing : in the customer driven organization
Bradley, Frank, (2003)
-
Decisions, organization planning, and the marketing concept
Brion, John M., (1964)
-
Marketing and customer behaviour
Jenkins, John R. G., (1972)
- More ...
-
Market orientation in the service sector of the transition economies of central Europe
Hooley, Graham J., (2003)
-
Trade-offs in customer-employee focus: Implications on boundary-spanning capabilities
Tsarenko, Yelena, (2005)
-
Strategic planning and performance: extending the debate
Rudd, John M., (2008)
- More ...