The relationships among social media communication, brand equity and satisfaction in a tourism destination : the case of Danang city, Vietnam
Hue Kim Thi Nguyen and Phuong Thi Kim Tran and Vinh Trung Tran
| Year of publication: |
2024
|
|---|---|
| Authors: | Hue Kim Thi Nguyen ; Phuong Thi Kim Tran ; Vinh Trung Tran |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 2, p. 1187-1210
|
| Subject: | Destination brand equity | DMO-Generated social media communication | SEM | Tourist satisfaction | User-generated social media communication | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Tourismusregion | Tourism destination | Vietnam | Viet Nam |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-11-2022-0567 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014526859