The relative constancy approach to consumer spending for media
Year of publication: |
1992
|
---|---|
Authors: | McCombs, Maxwell E. |
Other Persons: | Nolan, Jack (contributor) |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 5.1992, 2, p. 43-52
|
Subject: | Privater Konsum | Private consumption | Mediensektor | Media industries | USA | United States | Rundfunk | Broadcast |
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